190 Brian McCullough | Reporting the Daily Tech News
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Here’s the Recap:
Harry Duran welcomes entrepreneur, author, tech junkie, angel investor, and fellow podcaster, Brian McCullough. Brian is the host of Techmeme Ride Home, a podcast that provides listeners with the latest tech news in 15 – 20-minute bite-sized chunks daily. He is also the founder of Internet History Podcast based off his book, How the Internet Happened. This episode covers a wide array of topics including, the difference between daily and weekly podcasts, the workflow of dynamic ad insertion, and the process of monetizing these ads to build a profitable show. Brian discusses the ever-evolving nature of the Internet, as well as his vision for the future of podcasting.
What We Covered:
- 07:08 – Harry welcomes Brian McCollough to the podcast
- 10:35 – Brian talks about the workflow of creating a daily podcast
- 11:52 – The early stages of the Internet History Podcast
- 14:45 – Brian’s inspiration to start a podcast
- 16:41 – Brian’s daily podcast, Techmeme Ride Home
- 19:47 – Weekend bonus episodes of Techmeme Ride Home
- 21:08 – How Brian serves his sponsors
- 23:16 – The difference between daily and weekly podcasts
- 24:28 – How the psychology of a daily and weekly show audience differs
- 31:21 – How Brian arrived at a successful sponsorship model
- 34:18 – The workflow of dynamic ad insertion
- 36:19 – How Brian cultivates relationships with sponsors
- 38:36 – Brian talks about the news alert segments within his show
- 43:09 – Brian takes the audience through a typical production day
- 45:38 – Why Brian started the Techmeme Ride Home podcast
- 48:37 – The role of aggregators
- 53:45 – How Brian weaves the threads of evolving narratives within his podcast episodes
- 55:46 – What is something Brian has changed his mind about recently?
- 58:15 – What is the most misunderstood thing about Brian?
- 59:38 – Brian’s vision for the future of podcasting
- 1:03:32 – Where listeners can follow Brian
Tweetables
Links Mentioned
Internet History Podcast Twitter – @NetHistoryPod https://twitter.com/NetHistoryPod
Brian’s Twitter – @brianmcc https://twitter.com/brianmcc
Books Mentioned
How the Internet Happened: From Netscape to the iPhone
Podcasts Mentioned
The Greatest Generation Podcast
Brian’s Podcasts:
Techmeme Ride Home Podcast – https://itunes.apple.com/us/podcast/techmeme-ride-home/id1355212895?mt=2
Internet History Podcast – https://itunes.apple.com/us/podcast/internet-history-podcast/id829119009?mt=2
Tools Mentioned
Anchor – https://anchor.fm/
Audio Boom – https://audioboom.com/
Ad Sense – https://www.google.com/adsense/start/#/?modal_active=none
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