15 Mar 2019

190 Brian McCullough | Reporting the Daily Tech News

Posted in entrepreneurs, podcast, podcastpioneers By Harry Duran On March 15, 2019

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Here’s the Recap:

Harry Duran welcomes entrepreneur, author, tech junkie, angel investor, and fellow podcaster, Brian McCullough. Brian is the host of Techmeme Ride Home, a podcast that provides listeners with the latest tech news in 15 – 20-minute bite-sized chunks daily. He is also the founder of Internet History Podcast based off his book, How the Internet Happened. This episode covers a wide array of topics including, the difference between daily and weekly podcasts, the workflow of dynamic ad insertion, and the process of monetizing these ads to build a profitable show. Brian discusses the ever-evolving nature of the Internet, as well as his vision for the future of podcasting.

What We Covered:

07:08 – Harry welcomes Brian McCollough to the podcast
10:35 – Brian talks about the workflow of creating a daily podcast
11:52 – The early stages of the Internet History Podcast
14:45 – Brian’s inspiration to start a podcast
16:41 – Brian’s daily podcast, Techmeme Ride Home
19:47 – Weekend bonus episodes of Techmeme Ride Home
21:08 – How Brian serves his sponsors
23:16 – The difference between daily and weekly podcasts
24:28 – How the psychology of a daily and weekly show audience differs
31:21 – How Brian arrived at a successful sponsorship model
34:18 – The workflow of dynamic ad insertion
36:19 – How Brian cultivates relationships with sponsors
38:36 – Brian talks about the news alert segments within his show
43:09 – Brian takes the audience through a typical production day
45:38 – Why Brian started the Techmeme Ride Home podcast
48:37 – The role of aggregators
53:45 – How Brian weaves the threads of evolving narratives within his podcast episodes
55:46 – What is something Brian has changed his mind about recently?
58:15 – What is the most misunderstood thing about Brian?
59:38 – Brian’s vision for the future of podcasting
1:03:32 – Where listeners can follow Brian

Tweetables

If you allow me to evolve your ad over the course of a week, I can give you multiple bites of the apple. And, so you can get more of your message across.

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People are passionate because you’re in their life every day.

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Aggregators help you, if you’re busy, to keep you informed. But aggregators also tell you about the conversation and the context

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I do think that someone’s going to solve, in the next couple of years, an easy way for even small and middle podcasters the ability to monetize easier.

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Links Mentioned

Internet History Podcast Twitter – @NetHistoryPod https://twitter.com/NetHistoryPod

Brian’s Twitter – @brianmcc https://twitter.com/brianmcc

Books Mentioned

How the Internet Happened: From Netscape to the iPhone

Podcasts Mentioned

Wild Thing

The Greatest Generation Podcast

Hello from the Magic Tavern

The Dan Carlin Podcast

Brian’s Podcasts:

Techmeme Ride Home Podcast – https://itunes.apple.com/us/podcast/techmeme-ride-home/id1355212895?mt=2

Internet History Podcast – https://itunes.apple.com/us/podcast/internet-history-podcast/id829119009?mt=2

Tools Mentioned

Anchor – https://anchor.fm/

Audio Boom – https://audioboom.com/

Ad Sense – https://www.google.com/adsense/start/#/?modal_active=none

Enjoying the Show?

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- Like the show? Please leave a much-appreciated review in iTunes and Stitcher.

Music Intro by Cedar & Soil: Twitter | Facebook | Website