254 Bryan Barletta | Podcast Ad-Tech and Monetization

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Here’s the Recap:

Podcast host and adtech expert, Bryan Barletta joins the show to share his experience helping companies build up and effectively execute on their solutions in mobile rich media, digital/podcast attribution and podcast monetization and data infrastructure. Bryan is the host of Sounds Profitable, a podcast that explores how you can take advantage of podcast adtech to stay ahead of the curve. In this episode, Harry and Bryan discuss the staggering pace of change the podcast adtech industry is currently undergoing, landing podcast sponsors and what excites Bryan about the future of the PodNews network.

Episode Sponsors:



What We Covered:

  • 06:00 – Harry welcomes Bryan Barletta to the show to discuss his background and entrepreneurial origin story
  • 12:43 – Bryan shares his thoughts on how COVID-19 may impact the mental, physical and emotional development of children
  • 18:56 – Bryan provides his thoughts on privacy and projects such as Podcast Index
  • 30:18 – Bryan recalls the first time he discovered podcasting and the first piece of technology he ever owned
  • 39:43 – Bryan speaks to his career evolution in podcast ad tech
  • 42:20 – Bryan and Harry discuss monetizing podcasts, landing sponsorships and other aspects of advertising
  • 55:53 – How Bryan met and connected with James Cridland
  • 59:45 – Bryan speaks to something he has changed his mind about recently, the most misunderstood thing about him
  • 1:01:28 – Harry thanks Bryan for joining the show, and let’s listeners know where they can connect with him and Sounds Profitable


Links Mentioned

*FullCast Website *

Podcast Junkies Junkies Facebook Group

Podfest Expo Virtual Summit

Bryan’s LinkedIn

Bryan’s Email 

Bryan’s Twitter

Bryan’s Website

Bryan’s Podcast

Outlier Podcast Conference

Podcast Index

Letter Wiki


Rumble Studio

Magellan AI

The Thrilling Adventure Hour Podcast

Tim Ferriss Podcast


Podland News Podcast


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Music Intro by Cedar & Soil: Twitter | Facebook | Website