10 Mar 2021

254 Bryan Barletta | Podcast Ad-Tech and Monetization

Posted in podcast By pjadmin On March 10, 2021

Listen Now!

Here’s the Recap:

Podcast host and adtech expert, Bryan Barletta joins the show to share his experience helping companies build up and effectively execute on their solutions in mobile rich media, digital/podcast attribution and podcast monetization and data infrastructure. Bryan is the host of Sounds Profitable, a podcast that explores how you can take advantage of podcast adtech to stay ahead of the curve. In this episode, Harry and Bryan discuss the staggering pace of change the podcast adtech industry is currently undergoing, landing podcast sponsors and what excites Bryan about the future of the PodNews network.

Episode Sponsors:

Focusrite

FullCast

What We Covered:

  • 06:00 – Harry welcomes Bryan Barletta to the show to discuss his background and entrepreneurial origin story
  • 12:43 – Bryan shares his thoughts on how COVID-19 may impact the mental, physical and emotional development of children
  • 18:56 – Bryan provides his thoughts on privacy and projects such as Podcast Index
  • 30:18 – Bryan recalls the first time he discovered podcasting and the first piece of technology he ever owned
  • 39:43 – Bryan speaks to his career evolution in podcast ad tech
  • 42:20 – Bryan and Harry discuss monetizing podcasts, landing sponsorships and other aspects of advertising
  • 55:53 – How Bryan met and connected with James Cridland
  • 59:45 – Bryan speaks to something he has changed his mind about recently, the most misunderstood thing about him
  • 1:01:28 – Harry thanks Bryan for joining the show, and let’s listeners know where they can connect with him and Sounds Profitable

Tweetables

Everybody who doesn’t have to be in New York or LA anymore is absolutely exploring the different options, as they should. And I think that Austin is hot on everybody’s list.

Click To Tweet

I think that podcasting can help a lot of that. I think that can be the neat aspect of it where we’re gonna be able to see different ways that these business owners recovered or even just tell their story.

Click To Tweet

I think that kids are ultimately resilient, but I think that we’re gonna see a big impact. I think these kids are going to grow up differently from how we grew up and I think it’s on us to make sure that we make space to help them.

Click To Tweet

I think that there’s a lot of value in his [Tim Ferriss’] content and I think he’s done a lot for the podcasting space. It’s easy for people to dismiss him sometimes, but I’m thankful for what I’ve learned from him.

Click To Tweet

And it was really cool to take this technology that I was obsessed with and make it a career and look at ways to help people monetize that didn’t destroy their creativity. I would always push for other ways to go about it. Don’t…

Click To Tweet

The niche is the really interesting part. I don’t want to hear anybody else’s opinions about something that’s broad that I can get from places that are respected and well developed. I do want to hear about topics that are very…

Click To Tweet

Links Mentioned

*FullCast Website *

Podcast Junkies Junkies Facebook Group

Podfest Expo Virtual Summit

Bryan’s LinkedIn

Bryan’s Email 

Bryan’s Twitter

Bryan’s Website

Bryan’s Podcast

Outlier Podcast Conference

Podcast Index

Letter Wiki

Yappa

Rumble Studio

Magellan AI

The Thrilling Adventure Hour Podcast

Tim Ferriss Podcast

PodNews

Podland News Podcast

 

Enjoying the Show?

Music Intro by Cedar & Soil: Twitter | Facebook | Website

Related Posts