212 Colin Morgan | The Business of Podcasting

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Here’s the Recap:

Harry Duran welcomes to the podcast author, entrepreneur, and podcaster, Colin Morgan. Colin is the host of The Daily Grind Podcast, a show that features some of the world’s top entrepreneurs, influencers, and experts on topics ranging from business, health, finance, and entrepreneurship. On this episode, Harry and Colin discuss Colin’s unique career trajectory, from his dream of becoming a professional golfer to authoring a book on podcast monetization. Colin speaks to the importance he places on consistency when it comes to distributing his podcast and how he identifies and attracts guests who will resonate with his audience. He talks the process of monetizing his show through ads and how he works with his client base of advertisers. Finally, Colin shares his plans for the future, including a new book he is currently writing.

Episode Sponsors:

http://pjnk.es/focusritepromo

What We Covered:

  • 01:39 – Harry thanks today’s sponsor, Focusrite 2i2
  • 02:13 – Harry welcomes to the podcast, Colin Morgan
  • 03:12 – Harry thanks the second sponsor of today’s podcast, FullCast
  • 04:28 – How Colin got into podcasting and decided on a format for his show, The Daily Grind
  • 06:39 – Colin discusses his professional golf career
  • 12:58 – The value Colin places on consistency when putting out a podcast
  • 14:43 – How Colin identified guests that would resonate with his audience
  • 17:43 – How Colin honed and refined his interviewing skills
  • 20:20 – What Colin has learned from over four hundred interviews with successful entrepreneurs
  • 24:20 – Transforming a podcast into a business and focusing on the current guest
  • 27:56 – Colin talks about his book, The Podcast Revenue Generator: Make Money Podcasting
  • 33:08 – Colin’s entrepreneurial process and how he interacts with his client base
  • 41:20 – Building strong client relationships
  • 44:25 – Colin takes a deep dive into how he prices ad space
  • 47:00 – Measuring the impact of podcast ads
  • 48:51 – Colin speaks to the reception of his book
  • 49:44 – What excites Colin the most about the future of The Daily Grind Podcast
  • 52:10 – What is something that Colin has changed his mind about recently
  • 55:30 – What is the most misunderstood thing about Colin
  • 56:38 – Harry thanks Colin for joining the show
  • 57:54 – Where listeners can follow Colin
  • 59:04 – Harry invites listeners to reach out and connect with him
  • 59:53 – Harry reads another interview review
  • 1:01:39 – Harry reveals this episode’s retention hashtag

Tweetables

Links Mentioned

FullCast Website

Focusrite Website

Podcast Junkies Junkies Facebook Group

Colin’s Podcast

Colin’s LinkedIn

Colin’s Twitter – @colinmorganDG

Daily Grind Instagram – @dailygrindpodcast

Podcast Revenue Generator Book

Podcast Movement

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Music Intro by Cedar & Soil: Twitter | Facebook | Website