238 Heather Osgood | Start With the End in Mind

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Here’s the Recap:

Founder of True Native Media and the host of Podcast Advertising Playbook, Heather Osgood joins the show to share her experience working in advertising and how she transitioned to the podcast industry. In this episode, Harry and Heather discuss the work Heather is doing to help brands and businesses leverage podcast advertising to achieve their goals. They discuss best practices for monetizing podcasts, how Heather has grown as a podcast host and Heather’s most recent project, The Podcast Moneymaker Course.

Episode Sponsors:

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FullCast

What We Covered:

  • 06:00 – Harry welcomes to the podcast, Heather Osgood who speaks to her background in radio ad sales, her podcast genesis story and the inspiration to start True Native Media
  • 11:46 – Heather provides best practices for those looking to monetize their podcasts
  • 18:13 – Heather talks about the work she’s doing on her own podcast, The Podcast Advertising Playbook
  • 31:31 – How Heather has grown as a podcast host
  • 38:30 – Heather opens up about what excites her about the podcasting industry and what keeps her motivated as an entrepreneur
  • 43:32 – What is something that Heather has changed her mind about recently and the most misunderstood thing about Heather
  • 50:33 – Harry thanks Heather for joining the show, and let’s listeners know where they can follow her

Tweetables

Links Mentioned

*FullCast Website *

Podcast Junkies Junkies Facebook Group

Heather’s LinkedIn

Heather’s Website

True Native Media Website

Heather’s Podcasts: Podcast Advertising Playbook  & The Business of Podcasting

Sounds Profitable Newsletter

IMDB for Movie Joy

LaunchPod Media

Hot Pod

Pod News

The Great Hack

The Social Dilemma

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