202 John Livesay | Learning the Value of Stories

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Here’s the Recap:

Harry Duran welcomes to the podcast keynote speaker, sales expert, best-selling author and fellow podcaster, John Livesay. With a wide array of experience as an award-winning salesperson at Conde Nast, John speaks to teams within organizations to help them improve their sales methodologies. In this episode, John and Harry talk about John’s podcast, “The Successful Pitch,” as well as the lessons John has learned throughout his entrepreneurial journey. John shares some of the benefits he has reaped from starting a podcast, including the relationships he’s cultivated and the content he’s curated. Finally, John speaks to the value he places on friendships and resilience.

What We Covered:

  • 00:22 – Harry recaps his past week at Podcast Movement
  • 02:46 – Harry thanks his sponsors, Focusrite Scarlett 2i2 and Beyond the Podcast
  • 04:52 – Harry welcomes John Livesay to the podcast
  • 05:27 – John’s origin story
  • 08:46 – Lessons learned from starting a podcast
  • 10:47 – How John got his first Speakers Bureau
  • 12:59 – The genesis of The Successful Pitch Podcast
  • 16:00 – John’s top three tips for improving your startup pitch
  • 18:44 – John’s career trajectory
  • 21:59 – The importance of never burning bridges
  • 24:13 – Getting off the self-esteem roller coaster
  • 25:11 – What John has learned through the medium of podcasting
  • 29:03 – How John has improved as a podcast host
  • 31:55 – Early inspirations in John’s career
  • 33:21 – How John has used his podcast to build relationships
  • 35:26 – John credits Tim Sanders for being a mentor to him throughout his career
  • 37:53 – The value John places on friendships
  • 38:53 – John speaks to how his entrepreneurial journey led him to have greater perspective
  • 39:56 – A story of resilience
  • 43:59 – Tools John has developed to make him more resilient
  • 45:48 – Benefits John has reaped from being a podcast host
  • 46:47 – What is something John has changed his mind about recently
  • 47:48 – What is the most misunderstood thing about John
  • 50:09 – Where listeners can follow John
  • 50:51 – John recalls his experience narrating his book for Audible


Links Mentioned

John’s Website

John’s Podcast

John’s LinkedIn

John’s Instagram

John’s Twitter

John’s Facebook

Podcast Movement Website

Apps and Tools Mentioned

Focusrite Scarlett 2i2


Beyond the Podcast Summit


Books Mentioned

Better Selling Through Storytelling (Text the word ‘PITCH’ to 66866 for a sneak peek)

Love Is the Killer App: How to Win Business and Influence Friends

Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges

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Music Intro by Cedar & Soil: Twitter | Facebook | Website