March 24, 2022

289 Jonathan Baillie Strong - Strategy & Execution Lessons for Launching a Podcast

289 Jonathan Baillie Strong - Strategy & Execution Lessons for Launching a Podcast

Episode Summary

Founder of Spotlight Podcasting, Jonathan Baille Strong, joins the show to share his experience with the intricacies of launching a podcast, growing as an interviewer and formatting podcasts so that they are guest friendly. Jonathan is also the host of two shows, Podcasting for Consultants and Leaders of Consulting. Today, Harry and Jonathan talk about the work Jonathan and his team are doing at Spotlight Podcasting to deliver full-service production solutions to ensure that their clients’ podcasts align with their business goals. Harry and Jonathan geek out over podcast tech, tools and the latest news around the industry. Finally, Jonathan shares why he believes gifs are a great branding tool as well as some of the unique projects he’s working on currently.

Episode Sponsor

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Key Takeaways

06:39 – Founder of Spotlight Podcasting, Jonathan Baillie Strong who shares his background growing up in Europe and his podcasting journey

18:28 – Jonathan talks about what inspired him to launch his own podcast and the work Jonathan did with Startup Institute

24:08 – An extensive background in consulting

28:54 – The truth about entrepreneurship

35:47 – Spotlight Podcasting’s origin story

38:58 – Harry and Jonathan dissect an interesting inquiry on gratitude

47:54 – Make Noise

52:43 – Figma templates for podcast artwork

56:18 – Jonathan’s fascination with gifs

Tweetable Quotes

“[Startup Institute] wasn’t necessarily about building companies up. It was more about helping individuals tap into the start-up ecosystem.” (22:12) (Jonathan)

“I think there are always pros and cons of going into any entrepreneurial endeavor. It just took me a while to weigh those and figure out the way. I think I was a bit short-sided at first.” (30:54) (Jonathan)

“Even as an interviewer - I’m not an extremely experienced interviewer - and I just find it better for myself, and often the guest, to have a set structure of questions to fall back on. I know it does sometimes come across as formulaic, but I just find that it’s easier for the guest to prepare and it gives you license to diverge sometimes. It depends on the preference of the guest.” (47:02) (Jonathan)

Resources Mentioned

Podcast Junkies Website:

Podcast Junkies YouTube:

Podcast Junkies Facebook Group:

Podcast Junkies Facebook:

Podcast Junkies Twitter:

Podcast Junkies LinkedIn:

The Podosphere:

Podcast Index, Value4Value & NewPodcastApps:

Jonathan’s LinkedIn –

Jonathan’s Website –

Spotlight Podcasting Website –

Jonathan’s Podcasts:

Leaders of Consulting –

Podcasting for Consultants –

Spotlight Podcasting Instagram –

Spotlight Podcasting Facebook –

Spotlight Podcasting YouTube Channel –

Spotlight Podcasting LinkedIn –

Jonathan’s Email –

Link to The Four-Hour Work Week –

Link to Techstars –

Link to Access to Anyone Podcast –

Link to 7:47 Conversations –

Link to Make Noise –

Link to Figma –

Link to Giphy –

Link to Descript –

Link to Studio Sound –

Link to Notion –

Link to ClickUp –

Link to Sigma –


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