293 Lindsay Tjepkema | Making a Podcast the Nucleus of Your Marketing Strategy

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Here’s the Recap:

Lindsay Tjepkema is the CEO and co-founder of Casted, the first Amplified Marketing Platform and the only audio and video podcast solution designed for enterprise marketers. Today, Lindsay and Harry touch on adapting business practices in the midst of a pandemic, how to create compelling content, and what it means to provide value and enhance the podcasting industry for B2B marketers. Lindsay shouts out mentors who have helped shape her career arc and what Casted looks for in prospective clients.

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What We Covered:

  • 06:26 – Lindsay Tjepkema, CEO and co-founder of Casted, joins the show to discuss her passion for marketing, running her own company, and her podcast origin story 
  • 11:10 – Learning how to create compelling content and the inspiration to launch Casted 
  • 16:02 – Providing value and enhancing the podcasting industry for B2B marketers and building a stellar team 
  • 24:01 – The workflow of Casted, distribution of content and tracking URLs 
  • 34:37 – How Lindsay helps podcasters expand the conversation outside of the episode 
  • 36:41 – Lindsay’s growth as a podcast host and mentors who have impacted her career trajectory 
  • 44:34 – Adjusting to business life during a pandemic and fostering an empathetic and understanding culture 
  • 48:44 – Something Lindsay has changed her mind about recently and what excites her most about the future of podcasting 
  • 52:15 – Casted’s ideal prospective client 
  • 52:48 – Harry thanks Lindsay for joining the show and let’s listeners know where they can connect with her and learn more about Casted



FullCast Website

Link to Podfest Expo Virtual Summit

Link to Podcast Index Social Mastodon

Podcasting 2.0 Podcast

Link to PodNews



Lindsay’s LinkedIn

Casted on Twitter

Lindsay’s Website


Lindsay’s Podcasts:

The Casted Podcast

Casting A Vision Podccast

Podcast Junkies Website

Podcast Junkies YouTube

Podcast Junkies Facebook Group 

Podcast Junkies Facebook 

Podcast Junkies Twitter

Podcast Junkies LinkedIn

The Podosphere

Podcast Index, Value4Value & NewPodcastApps

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Music Intro by Cedar & Soil: Twitter | Facebook | Website