21 Feb 2022

287 Marla Isackson | Elevating Women’s Voices & Building The Only Indie Women’s Podcast Network (Empire)

Posted in podcast By pjadmin On February 21, 2022

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Here’s the Recap:

Founder and CEO of Ossa Collective, Marla Isackson, joins the show to discuss the incredible work she’s doing to elevate and amplify women’s voices worldwide. Marla is also the host of The Mind Of A Mentor podcast, the show that features topical conversations and vital advice for podcasters about podcasting.

Today, Harry and Marla engage in a rich discussion about Marla’s extensive business background, Marla’s passion for raising women up and what inspired her to launch Ossa Collective. Marla expounds on her process for identifying and hiring a passionate world-class team as well as her thoughts on the virtual shift that has occurred in the workplace. They talk about what led Marla to podcasting and what she loves most about the incredibly supportive podcast community. Finally, Marla shares her future goals for Ossa, explains how she came up with the name Ossa and makes a unique ask of the audience.

Episode Sponsors:

Focusrite
FullCast

What We Covered:

  • 06:30 – Founder and CEO, Marla Jackson joins the show to share her eclectic background in business and the decision to launch the world’s first women-focused podcast advertising network
  • 20:37 – How Marla has grown and improved as a podcast host and what goes into her research process
  • 26:29 – Ossa Collective’s origin story
  • 35:02 – Building a passionate, world-class team
  • 38:19 – Working remotely vs. in-person
  • 43:22 – A warm and supportive podcast community
  • 45:52 – Ossa’s roadmap to world domination
  • 50:04 – Marla’s ask of the audience
  • 52:07 – The inspiration behind the name ‘Ossa’
  • 53:02 – Something Marla has changed her mind about recently and
  • 56:01 – Harry thanks Marla for joining the show and let’s listeners know where they can connect with her and learn more about Ossa Collective

Tweetables

I really focused on why I was doing it, which was to hear the stories of heroes – amazing women who have had fabulous lives and to talk to them about their experiences with mentorship. I met some very cool women doing this. The…
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And I thought about it and realized that podcasting is a natural medium for women. We like to have conversations and we’re really good at it.
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We’re looking to partner with companies that are focused on elevating the voices of women in their companies. And I think that there is definitely a lot of opportunity to go beyond the podcasting industry.
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The podcast people are the nicest and incredibly collaborative. Yes, everyone says this, but it’s the truth. We all want to help each other. And, I’m not gonna succeed by putting someone else down. I’m gonna succeed when…
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The people who listen to these podcasts are devoted. It’s a niche audience, but they are so devoted to their host. So when a host recommends a product, you better believe that ask will convert. So, I guess my ask would be,…
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LINKS MENTIONED

FullCast Website

Podcast Junkies Junkies Facebook Group

Link to Podfest Expo Virtual Summit

Link to The Podosphere

Marla Isackson

Ossa Collective Website

Ossa Collective Twitter

Ossa Collective YouTube Channel

Ossa Collective LinkedIn

Ossa Collective Instagram 

Ossa Collective Facebook

Marla’s Podcast: 

Mind Of A Mentor

Marla’s Email 

Link to Edison Research

Link to Neilsen Research

Link to IAB Research

Link to ShePodcasts

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Music Intro by Cedar & Soil: Twitter | Facebook | Website

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