03 May 2022

292 Mathew Passy | Storytelling & Connecting with Audiences Over Corporatization in Podcasts

Posted in podcast By pjadmin On May 3, 2022

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Here’s the Recap:

Mathew Passy is a professional podcast consultant. Actually, he’s The Podcast Consultant who helps brands, small businesses and individuals use podcasts and podcast advertising to connect with smart and engaged audiences. Today, Mathew and Harry engage in a dialogue about Mathew’s background in audio and why there’s still a major competition between the radio and podcasting industries. They talk about cryptocurrency and the decentralization of finance, the corporatization of podcasts, and the work Mathew is doing in localized content.

Episode Sponsors:

Focusrite
FullCast

What We Covered:

  • 06:32 – Mathew Passy joins the show to discuss everything from vertical farming and Covid-19, to Joe Rogan and selling sponsorships before launch
  • 19:41 – Mathew’s podcast origin story and how he went from a Production Associate at The Wall Street Journal to a podcast consultant
  • 32:01 – The rich history of radio and why the industry still clashes with podcasts
  • 37:19 – Mathew recalls the most memorable moments of his time working in radio
  • 40:30 – Cryptocurrency, NFTs and decentralization of finance
  • 43:23 – Discovering the podcasting community
  • 49:32 – Corporatization of podcasts and how to keep that niche feeling
  • 52:47 – The work Mathew is doing in localized content
  • 56:30 – Something Mathew has changed his mind about recently and the most misunderstood thing about him
  • 59:00 – Harry thanks Mathew for joining the show and let’s listeners know where they can connect with him and learn more about The Podcast Consultant

Tweetables

So many people that I talk to in this space ask, ‘How many episodes do I need before I can approach a sponsor?’ None. It’s hard. You have to know what you’re doing. You have to know people. You have to have relationships….

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I always found podcasting interesting because it’s basically the same thing [as radio] but without the restrictions of Broadcasting, and the FCC, and time limits, and all that nonsense.

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The problem is people in radio think that radio is the end all be all, the same way that people in broadcast television think that broadcast television is the end all be all. And what they don’t understand is that it’s not about…

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I’m a big fan of the idea of localized content. I think that is a space that needs deep exploration.

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LINKS MENTIONED

FullCast Website

Podcast Junkies Junkies Facebook Group

Link to Podfest Expo Virtual Summit

Link to The Podosphere

Link to Podcast Index Social Mastodon

Podcasting 2.0 Podcast

Link to PodNews

Link to Podcast Index

Link to Sounds Profitable

Link to The Perpetual Chess Podcast

Link to The Podcast Consultant

Mathew’s LinkedIn

Mathew’s Facebook

Mathew’s Twitter

Mathew’s Podcasts:

CausePods

Podcast Me Anything

Enjoying the Show?

Music Intro by Cedar & Soil: Twitter | Facebook | Website

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