May 16, 2025

368: Rocío Pérez - From Brain Tumor to Breakthrough: Journey

Show Notes

📺 Watch & Subscribe on YouTube

Ever feel like you're stuck in a rut, unable to break free from old patterns and reach your full potential? Rocío Pérez's journey from teenage mother to successful entrepreneur and leadership expert might just be the inspiration you need.

Rocío Pérez, Chief Leadership Officer at Virtuous, shares her remarkable story of transformation and resilience. From overcoming a brain tumor diagnosis to developing innovative tools for personal growth, Rocío's experiences offer valuable insights for anyone looking to make positive changes in their life.

In this episode, we explore the power of self-awareness and intentional growth. Rocío discusses her Mind Shift game, a unique tool designed to help individuals create new neural pathways and achieve their goals. She also touches on the importance of authenticity in leadership and the challenges of balancing personal growth with professional success.

Additional topics include the development of Rocío's TV show and podcast, her expansion plans into Latin American countries and Canada, and the transformative power of changing one's perspective on life and relationships.

Ready to shift your mindset and unlock your potential? Listen now to gain actionable insights from Rocío Pérez's inspiring journey and learn how you can apply her strategies to your own life and career.

Episode Sponsor

FullCast – https://fullcast.co/

5 Key Takeaways

1. Cultivate your intuitive wisdom. Rocío credits her success to staying connected with her inner guidance from a young age. Make time to listen to your intuition and trust your instincts.

2. Challenge limiting beliefs about your potential. Despite difficult circumstances, Rocío refused to accept others' low expectations for her future. Examine any self-limiting beliefs and push past them.

3. Use gamification to make personal growth fun. Rocío created the Mind Shift game to make transformation more engaging. Find ways to gamify your own self-improvement efforts.

4. Prioritize authenticity over perfection. Rocío learned to embrace her humanity on camera rather than striving for flawless delivery. Allow yourself to be genuine rather than putting up a perfect facade.

5. Set public goals to increase accountability. By stating her 12-month goals for international expansion on the podcast, Rocío created external pressure to follow through. Share your goals with others to boost your commitment.

Tweetable Quotes

"I feel like we all are born with that connection and somewhere along the line we lose it because we hear anywhere from 450 negative comments to 50 positive comments a day."

"I was pregnant at 14, had a 6 month old baby at 15, knocking on university doors asking them to let me in. And I wasn't taking no for an answer."

"I wanted to gamify it. I wanted to make it fun. I wanted to make it exciting for people. You decide what you're playing to win for. Are you playing to become a speaker? An accountant? A football player? What is your game?"