093 Tom Webster | The Delicate Art of Conveying Difficult Subjects in the Form of Storytelling

Tom Webster is a marketing executive and the vice president of Edison Research. He also co-hosts his own podcast, The Marketing Companion, with Mark Schaefer. Tom has been in the broadcast research industry for 25 years and has quite a bit to share on the topics of interviewing, storytelling, and podcast statistics. 05:45 - Tom believes the standards in podcasting have gotten better. 07:25 - How did Tom meet his co-host, Mark? 10:15 - Tom has been in media and broadcast research for almost 25 years. 12:25 - What kind of podcast/radio trends has Tom seen over at Edison? 17:20 - Tom shares some examples of people who are able to make that jump from radio to podcasting. 19:20 - There's a percentage of Millennials who don't know what podcasts are. 21:25 - Podcast discovery is still a huge problem. 22:55 - Tips on increasing your podcast audience: figure out what you're good at. 23:35 - Study the greats. 24:35 - Most things you hear from public media is scripted. 27:00 - Inside jokes do not work well on a podcast. 29:25 - Tom enjoys Jordan Harbinger's interviewing style. 32:30 - What's the best way to present statistics? 36:40 - Tom shares what surprised him the most on The Infinite Dial 2016 report. 41:35 - What should people be thinking about when marketing their podcast? 46:10 - What has Tom changed his mind about recently? 47:25 - What is the most misunderstood thing about Tom? 48:05 - When was the last time Tom laughed out loud? FULL SHOW NOTES: http://www.podcastjunkies.com/tom-webster-interview/