204 Jay Clouse - Always Looking at the Upside
Harry Duran welcomes to the podcast entrepreneur, author, and podcast host, Jay Clouse. Jay is the founder of Unreal Collective, a community aimed at helping founders and freelancers achieve their business goals. Jay is the host of Upside, a podcast that examines startup investing outside of Silicon Valley. Upside has conversations with early stage founders from the perspective as if they were angel investors considering the company as an investment opportunity. Harry and Jay talk about the evolution of podcasting, dynamic ad opportunities, and achieving profitability through sponsorship. Finally, Jay discusses the lessons he’s learned as a podcast host and some of the tools that have helped him along the way.
04:14 – Harry welcomes to the podcast, Jay Clouse
04:46 – How Harry met Jay
06:11 – The inspiration to start the podcast, Upside
08:42 – How Jay attracted guests to his podcast
12:14 – The dynamic of having a co-host
14:17 – Harry and Jay talk about the podcasts that they enjoy
18:28 – The evolution of podcasting
23:54 – Harry talks about his continual passion for podcasting
27:52 – Jay’s prediction for the future of podcasting
32:07 – Harry discusses seasonal podcasts that perform well
35:02 – Jay’s educational background
38:04 – Jay’s current career ventures
39:09 – Jay speaks to Upside’s path to profitability
40:42 – How Jay engages sponsors in conversation
44:42 – Harry expounds on dynamic geotargeted and programmatic ads
50:05 – How Jay has grown and evolved as a podcast host
52:13 – Jay shares how he utilizes the tool, Air Table
55:42 – What is something Jay has changed his mind about recently
1:00:58 – What is the most misunderstood thing about Jay
1:02:04 – Where listeners can follow Jay
TWEETABLES
“I’m kind of a student of interviewing at this point, and the interviewers that I hate are the ones that talk so much.” (13:06)
“If you’re trying to get a slice of that attention from people, the shorter your show, the easier it is for them to stomach.” (21:36)
“You’re giving away the best secret of podcasting, which is that you win just by doing the act and meeting the people. It’s such a phenomenal networking hack.” (26:00)
“I’m a dabbler. I’m a professional dabbler.” (39:06)
“We’re just getting better and better at forming relationships with people in a short period of time.” (51:04)
“Entrepreneurship is a grind.” (59:03)
THANK YOU SPONSORS!
Focusrite - Makers of my go-to sound card, the Scarlett 2i2
Aweber - Hosts of the Beyond the Podcast Summit
LINKS MENTIONED
Jay’s Twitter – @jayclouse
Jay’s Instagram – @jayclouse
Link to Upside/Taft Collaboration
Link to Upside/Integrity Power Search Collaboration
PODCAST MENTIONED
BOOKS MENTIONED
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